SEOMatrix Case Studies

SEOMatrix, LLC is proud to offer you three real examples of the true value of our internet marketing expertise.  Every online business is unique, but we all face many of the same challenges.  Nearly everyone we speak with can relate to at least one of the issues discussed in the following documents , if not all of them!

Take some time to review the ways in which an ethical search engine optimization campaign acts as a powerful foundation for generating income from your website.  The following case studies are about real SEOMatrix clients with real  challenges, and the solutions that were used to make their business more profitable.

Hoyt Meter:  Dynamic Website Playing a Crafty Game of Hide & Seek with Google, Yahoo, MSN, and AOL.

The struggle between the maintenance of a dynamic site and its ability to be recognized by search engines is not new .  The situation with Hoyt Meter is typical in that their need to dynamically serve their existing customers and prospects was actually hindering their ability to acquire new customers.

SEOMatrix asked a nalytical physics and computer science specialist Ray Frank to introduce the Hoyt Meter Online website to Google and other internet search engines.

AWNOL:  Polishing a Jewel of a Website

How often have you heard a CEO or Marketing Director exclaim “…that SEO business is some kind of virtual Voodoo; I paid $15,000 over the past six months to get LESS traffic than I had before!”?

Well, fortunately for AWNOL, they were lucky the first time around with their choice of an SEO firm.   AWNOL has been an SEOMatrix client for over three years .  AWNOL is like many of our clients, having a website, yet not profiting from it or its marketing.  See why their fortunes have changed and why their relationship with SEOMatrix is showing no signs of slowing down.

Systematic Automation:   Looking For Revenue In All The Wrong Places

It might look like your organization is performing well in the organic listings and yet you are unable to generate any substantial traffic, and consequently income from your website.  This happens due to an uninformed choice of keywords and key phrases.  In other words, your website is ranking well for something that no one is searching for. 

The Systematic Automation website had a visibility percentage of over 40% when they asked SEOMatrix to help them increase profits from their website.  See why they continue to employ SEOMatrix long after their original campaign concluded.

The Hoyt Meter Online Story

From Hoyt Meter’s founding fathers to the skilled production workers in their plant today, Hoyt’s   staff applies their special skills and talents to supply standard and custom-built meters that meet and exceed industry specifications. Hoyt also supplies a wide variety of transducers, hand held testers, dataloggers, transformers, shunts, switchboard meters and a long list of sensors and relays to fit most applications.  Since its founding in 1904, Hoyt and its employees have lived by the rule that anything worth doing is worth doing well; which is where SEOMatrix enters the equation. 

Hoyt Meter had been a client of SEOMatrix for quite some time; their site was initially HTML, and their rankings were exceeding all expectations.  With their rankings steadily climbing and their sales and profits increasing, Hoyt Meter decided to rest from their relationship with SEOMatrix. This allowed them to reap the benefits of their rankings .  Then Hoyt Meter decided to revamp their site, to make it dynamic.  Upon implementing these changes, Hoyt Meter noticed a decline in web presence, and turned to SEOMatrix for help.  Their initial discussions with SEOMatrix uncovered several issues with the way their dynamic website was now keeping them from generating revenue.  SEOMatrix performed an in-depth technical analysis of the site and site competition to determine not only what was wrong, but how we could help.  It seemed the Hoyt Meter website now had no penetration in the top 3 pages of the major search engines and the URLs to their products and information were now so long and obfuscated that the Search Engine Spiders could rarely index the pertinent information that their prospective clients were looking for.

The SEOMatrix Team, Campaign, and Direction

Under the tutelage of SEOMatrix Senior Analyst, Joel Slowik and Account Manager Ray Frank, an aggressive campaign has been promoted with the initial goal of refreshing their design and restructuring the dynamic URLs. 

Once the optimization began, Hoyt Meter saw an immediate increase in their penetration in the major search engines .  As the campaign progressed, SEOMatrix applied their proprietary techniques and holistic approach to dynamic design to dramatically improve the reach of the website in the Search Engine Results Pages (SERPs).  Ray is continuously developing the site, and the SEOMatrix Team drives initiatives to improve the overall conversion rate; making use of their in-house usability and marketing experts to make the website not only more user friendly but also more captivating and engaging.

Outcome

SEOMatrix had provided an increase in rankings of over 400% for the Hoyt Meter Online website initially, and now, working on the new dynamic site, these numbers continue to grow .  In addition we have provided a basis for increasing the overall conversion rate of their online business. 

The AWNOL Story

As many of our clients, AWNOL came to SEOMatrix over three years ago, with a desire to increase their online visibility and to increase their sales.  A modest site, AWNOL focuses on accessory wholesale, ranging from bridal products to costume jewelry. 

SEOMatrix  has spent  much time building a trusting relationship with AWNOL; over the course of a couple of months our Sales Director worked to educate them on the value of the industry, the kind of work we performed, and how we did it, and what it meant to be an ethical SEO company.  The reliable information and consistent communication eventually made AWNOL comfortable with not only our ability to get them the results they were looking for, but also with ethical standards and high level of our customer service. T heir decision continues to pay off with results.

AWNOL had high expectations for their key word phrases. H owever, their initial keywords were not sufficient and had extremely low search rates.  SEOMatrix worked with and educated AWNOL in order to focus on keywords that have a higher and thus for effective search frequency.  With competition levels that average around 2.5 million, it was an obtainable goal to increase their overall online visibility, but it would take time to get sustainable listings. 

The SEOMatrix Team, Campaign, and Direction

Working with Account Manager Robert “BK” Kelsey, AWNOL has had the opportunity to see what happens when you hand a website over to one of the most creative minds and diligent workers in the industry.  BK is not only expert at creating effective content, but also at finding unique and legitimate ways of increasing link popularity , both of which he started immediately and continues to perfect with AWNOL.

In addition to focusing on the wholesale market with great success , SEOMatrix and BK continue to publish numerous articles and press releases from AWNOL’s content.  The content was significantly improved, making it more useful to prospective customers as well as meeting the search engines’ expectations for keyword density and proper link structure.  In addition, with BK’s experience, AWNOL gained an advantage by converting most of their site to static . W henever improvements were made, these changes would be fully accessible to the search engine spiders.  While this was going on, BK structured an aggressive linking campaign that would help boost the link popularity of the website and add to the relevance and credibility of their copy.

While working diligently to meet the benchmarks for their keyword phrases that would bring AWNOL the most significant return on investment, SEOMatrix was also optimizing for peripheral keyword phrases that would help build a solid foundation for the overall campaign.   

Outcome

SEOMatrix has provided an astronomical increase in rankings relative to where the campaign started.  With a visibility percentage that is consistently improving, AWNOL now has a significant web presence, translating to first page listings in each of the major search engines,  Google, AOL, MSN, and Yahoo. I n addition, AWNOL now has more website- driven orders then they could’ve imagined three years ago. 

SEOMatrix is continuing to work diligently to raise the bar of expectations and ensure that AWNOL holds its rightful place as the premier distributor for wholesale accessories.

The Systematic Automation Story

Systematic Automation thought they had great listings, but wasn’t sure why they just didn’t seem to convert into sales.  After speaking with SEOMatrix, they were able to determine that although Systematic Automation had a 40% overall visibility, they were only doing well on those terms that were not bringing them business – those which had very few monthly searches.  After discussing the various options, SEOMatrix agreed to move forward with an optimization campaign that would target those keyword phrases that not only generated significantly higher traffic levels, but those that would also bring a more qualified customer -- one that was more likely to convert to revenue.

SEOMatrix explained that it is not uncommon for an organization to think that they are performing well in the natural searches while not actually generating any traffic.  What may seem a likely search term to a business owner may not be what your potential customer is actually searching for.  The people at Systematic Automation understood that partnering with a company that is not only an SEO but also a m arketing professional would provide to the insight needed to take advantage of their internet presence.

By working with SEOMatrix, Systematic Automation hoped to take advantage of the foundation that they had already laid in order to list well for the more competitive terms that would generate revenue for their business.

TheSEOMatrix Team, Campaign, and Direction

The campaign was put under the guidance of Account Manager Junshan “Jonathan” Li, who was implementing some of the proprietary tools he had developed for analysis and optimizations.  These were quickly put to use determining the best course of action for the initial batch of important keyword phrases. 

Through methodical research and analysis, SEOMatrix was able to maintain their current listings and link popularity while providing additional optimizations for the new keywords.  By the fourth month of a six month campaign, the listings for Systematic Automation shot up over 50% from the new initiatives.  SEOMatrix was able to work closely with the principals of Systematic Automation to continue to fine tune their optimizations to attract not only a high level of traffic, but traffic that was most likely to convert.

Systematic Automation has recently signed on with SEOMatrix for an additional six month campaign in order to focus on new products as well as perform a higher level of optimizations to their current site structure.   

Outcome

SEOMatrix has improved the listings for Systematic Automation by over 75%, and provided them with tools that will continue to generate a high return on their investment.  By focusing on the right phrases and words, Systematic Automation was able to begin realizing the potential of their website , an unlimited marketing channel .

These real world examples have shown you the true value of SEOMatrix's internet marketing expertise.  SEOMatrix has the experience and proficiency to help you create a powerful internet presence, helping you generate traffic to and income from your online business!