Company

Systematic Automation, Inc. manufactures and sells screen printing machinery. Originally from Chicago, IL, and now based in Farmington, CT, there are currently more than 10,000 of their machines installed worldwide.

Objective

Systematic Automation realized that its Internet presence was in need of drastic improvement. SEOMatrix was engaged with the aim of recognizing and utilizing new keywords, and increasing search engine rankings.

Strategy

When SEOMatrix first began work optimizing Systematic Automation’s website, there was no coherent keyword strategy, so the first step was to do extensive keyword research. A good list of low compete/high search volume keywords laid the foundation for the rest of the campaign.

Using this keyword list, the initial website coding began. Combined with several new pages of content, this coding meant that the search engine robots had significantly more copy to examine, and this increase in spider-friendly material is ultimately what gave the site credibility and perceived relevance.

In the early stages of the campaign, it was found that the System Automation website had very few inbound links. Given that the search engines like to include sites with a larger number of quality inbound links on the first page of results, this was something that needed addressing, and therefore became a priority throughout the duration of the campaign. The process started with submission of the site to several website directories, as well as to some more ‘industry-specific’ directories. After this was completed, focus shifted towards finding good quality inbound links from complimentary websites, which serves as an endorsement of the Systematic Automation site.

Results

The initial six month campaign proved very effective in increasing the online presence of Systematic Automation. The number of key terms appearing in high positions on the search engine results pages increased by a significant amount, and as a result the site itself saw many more inquiries from potential new clients. The management of Systematic Automation was happy with the results and the relationship formed with SEOMatrix still exists today.