SEOMatrix LLC Blog: Your Daily Ethical Search Engine Marketing Treats

In the beginning, there was nothing. And then there was everything. Out of this everything came thousands, millions of pages, all promising to contain the information you were looking for. Naturally, this meant that it became difficult to actually find what you wanted. There were places one could go in the attempt to sort the wheat from the chaff, but more often than not this proved to be a fruitless exercise.

And then along came Google. It was September 1998 - President Clinton was in office, Iraq was just a place a long way away (admittedly, one that didn’t want the U.N. to look at its weapons) and Brett Favre - remember him? - was the reigning Superbowl-winning QB. Two guys from Stanford secured funding for a new and innovative kind of search engine, one that ranked pages partly on the number of links those pages received from other, similar, pages.

In the decade between then and now, the Internet has become arguably the premier source for every kind of information, and searching for that information has become so entrenched in everyday culture that ‘Google’ has been turned into a verb. The challenge for businesses now is to ensure that they appear in the search engine results, in a high enough position that potential customers can be enticed to visit a website.

Given that you have found this blog, I have to assume that you have at least a passing interest in search engine optimization (SEO). However, there are so many conflicting articles and blogs around it can be fairly easy to get confused. In the early days of the Internet, SEO consisted mainly of making sure you had keywords and descriptions on your page, getting a shedload of links, and that was pretty much it. With the rise of Google, though, the algorithms that are responsible for indexing pages have gotten more and more sophisticated, so these approaches will no longer work. In fact, it’s likely that your site could even get ‘blacklisted’ if you persist with these methods. Research has shown that more than half of all clicks in a search engine go to those sites ranked either 1 or 2.

Percentage of Total Clickthroughs and Position in SERPs

So, what should you do?
The answer is straightforward;
find a SEO | SEM company  with an expert team of extremely competent, intelligent and business-savvy professionals who will take the time to learn your business, your market, and your competition. Now, you’ll be well on the way to increasing your online visibility.

But that isn’t all - turning that visibility into real sales or phone calls - “conversions” is vital; it’s no use finding new potential clients if the chain stops there. That’s why a search engine optimization company should be aware of your requirements and expectations of a bottom-line increase. A website that makes no money is worthless, whether there are 10 visitors or 10,000 a week.

If you would like to arrange a free consultation with one of SEOMatrix’s web strategists, please call 203-777-3407.