SEOMatrix LLC Blog: Your Daily Ethical Search Engine Marketing Treats

Here come the acronyms:

SERM - search engine reputation management
ORM- online reputation management
OBM - online brand management
OIM -  online identity management

One of the most common internet marketing misconceptions is that reputation, brand, or identity management is relegated to companies, countries, agencies, or other groups made up of a number of individuals. Identity management however, drills down as far as the individual level- linkedin, facebook, myspace, sphinn, twitter, blogs, and other Web 2.0 mediums including Google itself all act to either make or break an online reputation. Creating a strong individual brand should start with a steady stream of involvement or contribution in these communities — passively approaching SMO and SMM tools could potentially leave you open to a Googleganger attack that even the most fortuitious case of karma couldn’t heal.