SEOMatrix LLC Blog: Your Daily Ethical Search Engine Marketing Treats

8:30 Reservations At Dorsia For Tonight, Who’s Calling?

by Brian on Oct.29, 2008, under More SEOMatrix

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…Patrick Bateman had difficulty solidifying his request for a table at Dorsia in the 2000 film American Psycho. The exclusivity of the restaurant was never fully explained. Website conversion analysis can often be articulated in similar terms of psychological impact — webmasters are often smitten with large 1800 numbers that scream call me now, I am ready to take your valuable dollars! Both my practical and empirical experience on the internet has taught me that occasionally having an inconspicuous phone number actually gives you a higher conversion rate on phone calls (often times significantly higher). In fact, having a toll-free number occassionally decreases call volume in and of itself. A few websites with tough to find digits include:

1)    adwords.google.com
2)    www.seomoz.org
3)    www.amazon.com
4)    www.microsoft.com

Granted, these sites push a huge number of visitors through their pages on a daily basis, but the fact that the contact numbers are tough to find make some individuals all the hungrier to find them.

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