SEOMatrix LLC Blog: Your Daily Ethical Search Engine Marketing Treats

Everyone loves YouTube. The website has literally revolutionized the internet. I remember way back in 2000 I was sifting through the barely categorized, non-descriptive and difficult to navigate Yahoo! videos - on a quest for music videos. I virtually never found what I was looking for, and when I did; I had to download some foreign application for the video to play. Then one day back in February 2005 I stumbled upon YouTube - the greatest thing to hit the internet since…well…it was just the greatest thing I ever saw online. 

Think about, you can search literally tens of millions of videos that load instantaneously. You can upload your personal videos of any nature for free, any time. Everything is available on YouTube - from Sarah Palin’s wildly outrageous interview with Katie Couric to music videos. Better yet, YouTube maintained the tradition of the internet by shattering the barriers of entry for video. Everyday-people have become famous from their videos on YouTube. Ever hear of Chocolate Rain - thanks YouTube! How about the ever popular Kimbo Slice - the latest craze in the world of MMA - YouTube allowed him to get his name out there for beating people up in his backyard. 

When I do a search for anything at all - chances are one of the first results is a video on YouTube. Whether it is some sort of educational/instructional video or a news clip from a political speech I missed - YouTube is always there for me, giving me exactly what I need all while proving highly relevant search results. This being said, YouTube is an excellent supplement for SEO. Social Media Marketing can be defined as “[online] activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.”  Personally, I believe SMM is only going to increase in popularity. 

Regardless of your business, by putting valuable information onto YouTube you are guaranteed exposure of some caliber. People are always searching for new videos on YouTube - unless the quality of the video is so poor you can’t stand to watch it - people will without a doubt view your video for some reason.

Better yet, if your video does well and people find it informative - they can “embed” the video onto their website or blog. Embedding is a great feature of YouTube - it allows anyone to paste a piece of code on their website to display any video on YouTube (assuming the author of the video has enabled embedding).

In summation, YouTube is just one of the many mediums of SMM that you can utilize to promote your business online - for free.