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In the world of Ethical Search Engine Optimization (and it is a growing one at that), one of the more important factors in gaining high organic or natural search engine rankings is link popularity. Link Popularity can be defined as the total number of qualified web sites linking to your web site; in other words, both the quality and quantity of sites actively linked to your web site. Increasing the number of quality links to your website could be one of the more proactive ways to increase the number of breathing humans actively visiting your web site to boost your Search Engine Rankings. Many natural SEO experts have discovered that link popularity is one important key for high search engine rankings. A quality link comes from sites that are well... high quality - Steve Jobs has a quality website, with a solid reputation and link structure www.apple.com. The site is well organized and has many External Links pointing to both the home page and inner pages. A poor website (not to name names) is typically disorganized with little or no external links referencing its pages.
The first facet of link popularity is the relevancy of the links that point to your site. It must be a link of quality and relevance to the topic or target audience. For instance, if you are selling Mp3 players to enhance the listening experience of all those individuals downloading the latest U2 or Britney Spears tunes, it is relevant to have sites that sell Mp3 files or Mp3 Accessories, or general music related sites. You would not want to link to a competitor for obvious reasons, but you would also not want to link to a site that sells tree mulch because there will be little association between the two sites. Once you find a relevant site that would like to link with you, provide them with the proper code to identify you in the category that you want to become more popular in, i.e. a relevant category. The anchor text (which is the visible hyperlinked text on the page) should read to that of the title you would like popularity in. The spiders will read that more readily and recognize you as that particular title.
Internal Linking Structure
Internal Linking Structure is the industry term used by SEO companies to describe a website's navigation. Like any system that involves a flow, whether it is information, supplies, or (in the case of the human body) blood, there must be a smooth and organized flow between the main sections and all the sub sections. A properly designed navigation structure will enable the search engine spiders to crawl through your site smoothly; facilitating the indexability of your site. There are several ways of accomplishing this; the main process consists of using keywords or keyphrases in order to link relevant pages within your site. The content area is always a good place to find enough places to link your pages together, and the other can be through the use of a bottom navigational links or quick links. This in turn will improve your web rankings by allowing more of the pages in your site to be indexed by the search engines.
Inbound Links and Reciprocal Linking
Inbound Links are hyperlinks transiting domains. That is a complicated term, but the important take away is that their original purpose is to facilitate website navigation. In a growing world of Ethical Search Engine Optimization it is used for other reasons including: As mentioned in the precious section it affects your Link Popularity and, more specifically, PageRank™. For instance, Google™ interprets a link from page A to page B as a vote, by page A, for page B. This means that not only is it important to have plenty of those kinds of links but also have those sites generating that vote to have a good PageRank™ themselves.
A similar way of doing that is through Reciprocal Linking. Reciprocal linking is the agreement between two web sites to Exchange Links. The term is also known as "link exchange", "link swapping", and "link partners". This procedure will help with the traffic coming into your website. It also helps with boosting your Search Engine Rankings. However there is a downside. Since search engines take into account the number and quality of the sites that link to you, it is very important that the sites that you exchange links with are not only relevant but of good standing in the search engines. You would have to research the sites closely and make sure they are compatible with your business and are not competitors. There are many mass submission companies that will flood your e-mail inbox with requests for Link Exchange. Those would be the reason that lots of websites are getting penalized and banned from their listings. This technique of linking should only be done manually. Hand pick your link partners and screen them to make sure that their web sites are not only relevant but of good PageRank™ in the search engines. Even though search engine's algorithms or rules change periodically resulting in search engine positions that fluctuate over time, Ethical SEO Companies like SEOMatrix are constantly working diligently to provide you the Buzz LightYear type rankings your organization deserves. We do this by keeping up with the changing trends and techniques to provide our customers with the best possible customer service and Ethical Search Engine Optimization.
Josue Rodriguez
Internet Developer
Phone: 203.777.3407
Email: Josue@seomatrix.com
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